selling point

selling point
'selling point
a particular quality that something has which will make people want to buy it
Small classes are a selling point for private schools.

Dictionary of contemporary English. 2013.

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Look at other dictionaries:

  • selling point — ➔ point1 * * * selling point UK US noun [C] MARKETING ► a characteristic of a product or service that will persuade people to buy it: »That s a selling point the company hopes advertisers and viewers will pick up on. → See also USP(Cf. ↑ …   Financial and business terms

  • selling point — selling ,point noun count something that makes people want to buy a particular product: This car s main selling point is its price …   Usage of the words and phrases in modern English

  • selling point — selling points N COUNT A selling point is a desirable quality or feature that something has which makes it likely that people will want to buy it …   English dictionary

  • selling point — ► NOUN ▪ a feature of a product for sale that makes it attractive to customers …   English terms dictionary

  • selling point — n. any quality or feature which arouses interest or is used to arouse interest in a product or service …   English World dictionary

  • selling point — noun a characteristic of something that is up for sale that makes it attractive to potential customers • Hypernyms: ↑point * * * noun, pl ⋯ points [count] : a quality or feature that makes people want to buy something The car s new sound system… …   Useful english dictionary

  • selling point — UK / US noun [countable] Word forms selling point : singular selling point plural selling points something that makes people want to buy a particular product This car s main selling point is its price …   English dictionary

  • selling point — a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc.: A generous discount is the chief selling point of the book club. [1920 25] * * * …   Universalium

  • selling point — noun The property or characteristic of a good that most attracts purchasers. So the main interest of the book (and its selling point, carefully highlighted in the blurbs) lies in the contradiction between the feminist ideals of equality and… …   Wiktionary

  • selling point — best feature, nicest part    The Peugeot s strongest selling point is comfort …   English idioms

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